Now, she says, even at the peak of a festival with 12,000 attendees, the longest anyone has to wait in line is 20 to 30 minutes.
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With Eventbrite, however, consumers are already familiar with how to use it, which saves time, as does scanning everyone in using a QR code, something that’s easy for the staff since the Eventbrite organizer app can be downloaded to any phone and used to scan tickets. Megan says that before they used Eventbrite, some people had to wait in line for two hours just to get into the festivals because of the clunky ticketing experience. “The ability to get people in the door really quickly and get them into the experience is huge. …And a simple way to put smiles on facesĪnd while switching to Eventbrite made a lot of sense from a financial standpoint, Megan says it also immediately improved the customer experience. In fact, using Eventbrite made so much sense that soon after Harpoon made the switch, Megan won the brewery’s Finance Award, given each month to someone who finds a new revenue stream or helps the company save a lot of money.
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It made a lot more sense from a financial standpoint.” “If we work with Eventbrite, we don’t have to pay an annual fee, and we can pass the ticket fees onto the consumer. Megan also realized that switching to Eventbrite would save Harpoon a lot of money since the other platform didn’t have the functionality to help get the word out about events, and was quite costly due to a large annual fee and a per ticket processing fee. That’s definitely a perk that the other platform did not have.” A simple way to save “Consumers can go to Eventbrite and easily find out what’s happening in their area. And it’s one of the reasons why as soon as Megan joined the company in 2019, she insisted they immediately ditch the expensive event ticketing platform the brewery had been using and make the move to Eventbrite, which she knew would make promoting events much easier. Pat’s Fest, HarpoonFest, and Octoberfest), the annual Harpoon 5-miler, a race (followed by a huge party) that raises money for ALS research, as well as lots of smaller events, like trivia nights and live music. It’s why Harpoon throws three major festivals every year with 8,000 to 12,000 attendees each weekend (St. That’s definitely a perk that the other platform did not have.” “As is creating a culture of community and giving back.” “Bringing people together and having a good in-person experience is a priority for us,” she explains. Needless to say, when Harpoon was able to start safely hosting events at their Boston and Vermont breweries again, Megan was thrilled. “They’re some of the biggest parties in Boston, so they’re just a place where a lot of people meet.”
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“We have so many people who met their spouse at one of our festivals,” she says with a smile. And that idea of camaraderie is especially prevalent at the brewery’s festivals. The brewery’s beer hall has communal tables so that people can meet new friends they might not cross paths with otherwise. Harpoon is all about coming together with good people and good beer, Megan explains. Having a culture of community and people who like to have a good time is really important to us.” “We’re very much focused on beer as something that brings people together.
![harpoon brewery harpoon brewery](https://beerinfo.com/wp-content/uploads/2020/05/harpoonbanner-1.jpg)
It proved especially hard on Megan Wilson, Director of Digital Strategy at Harpoon Brewery, and the woman in charge of getting the word out about (and selling out) the brewery’s incredibly popular festivals and events. Love Life.” and whose ethos is all about brewing quality beverages that bring people together, a pandemic that keeps the world apart is rough on everyone involved. When you work for a company whose motto is “Love Beer.